Chelado™

The Tomato Mixer Brand Built for Every Preference

Chelado™ is a tomato-based mixer platform engineered to serve beer drinkers, spirit drinkers, and non-traditional tomato cocktail fans—without forcing one taste profile onto everyone.

Across five flagship RTDs, Chelado™ proves the depth, versatility

Category-owning power of a unified tomato-forward lineup.

 

The Chelado™ LINEUP 

BEER / JUICE -BASED (3)

Sessionable. Familiar. Mass-market scalable.

1. Chelado™ Caesar (Beer or Juice Base)

Canada’s iconic tomato cocktail

Savory, peppery, Worcestershire-driven

Clean, balanced, and unmistakably classic

Designed for Caesar loyalists who want authenticity without excess heat

Role: Canadian cornerstone SKU

 

2. Chelado™ Michelada (Tequila Base)

Mexican-style tomato Vila Tequila™ cocktail

Chili, lime, salt, and light spice

Crisp, refreshing, and patio-ready

Not heavy, not syrupy—beer-forward by design

Role: Global volume driver

 

3. Chelado™ Red Beer / Tomato Beer (Beer or Juice Base)

Simplified tomato-beer format

Lower spice, highly drinkable

Built for long sessions and broad appeal

Role: Entry-level tomato RTD

VILA TEQUILA™–BASED (2)

Premium. Cultural. Margin-forward.

 

4. Vila Sangrita™ (Powered by Chelado™)

Authentic Vila Tequila™ companion

Tomato-forward with citrus (orange/lime), chili, and salt

Bright, layered, and culturally correct

Built specifically for tequila drinkers—not beer crossovers

Role: Category-creating flagship

 

5. Vila Bloody Mary™ (Powered by Chelado™)

Vodka-based classic elevated with Chelado™’s tomato system

Savory spice, controlled heat, clean finish

Brunch-ready, bar-credible, and RTD-optimized

Role: Premium crossover SKU

 

WHY THIS LINEUP MATTERS

One tomato base. Five distinct drink identities.

Covers beer, vodka, tequila, and juice drinkers without confusion.

Chelado™ becomes the common denominator—the trusted tomato mixer brand.

Vila Tequila™ SKUs sit above the line as premium extensions, not competitors.

 

ONE-LINE BRAND STATEMENT (FOR ALL 5 CANS)

Chelado™ is the tomato mixer made for every taste, every pour, and every way people drink

Beer - Juice -Tequila - Vodka - Gin - Rum - Whisky